The DAT and Datsun Story
Why Many Drivers Remember Datsun Before Nissan
Nissan was the company—but for many American drivers, Datsun was the name they saw on the grille, trunk lid, and tailgate.
Nissan’s roots reach back to 1911, when Masujiro Hashimoto founded Kwaishinsha Motor Car Works in Tokyo. At a time when Japan’s automotive industry was still in its infancy, Hashimoto set out to design vehicles suited to local roads and conditions.
In 1914, the company completed a small passenger car called the DAT. The name came from the initials of three early supporters:
- Kenjiro Den
- Rokuro Aoyama
- Meitaro Takeuchi
As the company evolved through mergers and reorganizations during the 1920s and early 1930s, engineers developed a smaller version of the DAT. It was originally called Datson, or “son of DAT.” The spelling later changed to Datsun, partly because the word “sun” aligned better with Japanese symbolism and created a stronger international identity.
In 1934, the company officially became Nissan Motor Co., Ltd., a name derived from Nippon Sangyo, the industrial group behind the company’s expansion. Despite the corporate name change, vehicles continued to carry the Datsun badge for decades—especially in export markets like the United States.
That’s why many drivers who grew up in the 1950s, 60s, and 70s remember owning a Datsun, even though the manufacturer was already Nissan.
Vehicles like the Datsun 510, 620 and 720 pickups, B210, 200SX, Fairlady Roadster, and the legendary 240Z, and the later 280Z and the 280ZX helped establish a reputation for durability, mechanical simplicity, fuel efficiency, and real engineering value.
Those vehicles weren’t just affordable—they were dependable, practical, and in many cases, surprisingly enjoyable to drive. That combination helped Nissan build a loyal following in the United States, one vehicle at a time.
Growth and Global Expansion
From Export Cars to a Global Manufacturer
Like many industrial companies of its time, Nissan also lived through one of the most difficult periods in modern history. During World War II, portions of its manufacturing capability were redirected toward military production. When the war ended, Nissan faced the enormous challenge of rebuilding its factories, workforce, and civilian vehicle production.
That rebuilding period helped shape the company’s long-term identity. Efficiency, disciplined manufacturing, and continuous improvement became essential as Nissan expanded into global markets during the 1950s and 1960s.
As exports to North America increased, Datsun became known for producing economical, dependable vehicles that appealed to practical drivers. At the same time, performance-oriented vehicles like the Z-car series proved that Nissan could build exciting cars as well as reliable transportation.
By the 1980s, Nissan had grown into a major global automaker. The company gradually transitioned away from the Datsun name and unified its products worldwide under the Nissan brand, although many enthusiasts still remember the Datsun era with real affection.
In 1989, Nissan introduced Infiniti, its luxury division, expanding into the premium market. Over time, the company continued developing trucks, SUVs, sports cars, and eventually electric vehicles like the Nissan Leaf, one of the earliest widely adopted mass-produced electric cars.
Nissan in Tennessee
When Nissan Became Part of Our Local History
For us here in Middle Tennessee, Nissan’s story became personal in 1983, when production began at the Smyrna Assembly Plant. What started as a manufacturing facility grew into one of the largest automotive production centers in North America.
That growth didn’t stop at the factory gates. It created a network of suppliers, service companies, transportation providers, and skilled trades that spread throughout the region. Today, many families in Gallatin, Bethpage, Portland, and surrounding communities have a direct or indirect connection to Nissan.
That’s one of the reasons Nissan vehicles are so common on our local roads. Around here, Nissan isn’t just another import brand.
It’s part of the community.
At Rock Bridge Automotive Repair, we’ve had the opportunity to work on Nissan vehicles at every stage of their life—from older Datsuns to modern Altimas, Rogues, Frontiers, and Titans. Some come in for routine maintenance. Others arrive with complex drivability or electrical concerns. And some, like Michael Calicchio’s Altima, continue far beyond what most drivers would expect.
Our approach remains the same no matter the vehicle:
Diagnose the actual problem first—then recommend the repair the vehicle truly needs.